ХАРИЗМА ОСОБИСТОСТІ АНДРІЯ КУЗЬМЕНКА ; CHARISMA OF PERSONALITY OF ANDRIY KUZMENKO

Abstract

У статті досліджено харизму провідного українського музиканта, лідера групи"Скрябін" Андрія Кузьменка (1968–2015), його місце і роль у сучасній українській музичній культурі. Харизматичне лідерство митця розглянуто в контексті громадсько-політичної та соціокультурної ситуації в Україні кінця ХХ – початку ХХІ століття. Охарактеризовано феномен харизми Кузьми як систему, що складається із: 1) психологічних та фізичних особистих якостей, рис, здібностей і можливостей; 2) іміджу лідера; 3) комунікативних аспектів впливу; 4) мотивації лідера. ; In this article we investigate charisma of the famous Ukrainian singer, writer, producer, actor, leader of the group "Skriabin", a legend of Ukrainian rock Andriу Kuzmenko (pseudonym – Andriу Skriabin, 1968–2015), his place and role in the modern Ukrainian musical culture. This article interprets charisma as unusual quality of personality, thanks to which this personality is recognized as supernatural, superhuman and specific with particular forces and virtue, too difficult for other people.Significant growth of the interest of scientists to charismatic leadership is caused by the modern crisis phenomena in social, cultural and artistic life of Ukraine. Charismatic personalities of artists-musicians, capable of leading, become a guideline to young people in a search of their place in life, in their occupational choice, in a determination of national and cultural identity. In this connection, the analysis of charisma of Andriу Kuzmenko, a legend of our modern culture, is very actual.In the studying of the formation and establishment of charismatic leadership of Andriу Kuzmenko we used an approach, proposed by G. Stаrоvoytova, who considers a contextual component of charisma and personality of the leader. Memoir literature of the artist, his literary (prose and poetry) and music compositions, social and political journalism served as a source material for complex analysis of charisma phenomena of Andriу Kuzmenko.The personality of charismatic leaders, to which the artist belonged, is multidimensional and is not subject to any simple linear description. To comprehend this phenomenon, special facts of Andriу's biography have been analyzed to consider legitimate his leadership and its establishment (music self-education, music self-development). A charismatic person consider themselves independent and demonstrate their independence. Andriу Kuzmenko was a person with internalliberty.Charismatic leadership of the artist has been examined in the context of civil and political, social and cultural situation in Ukraine and in the world of the end of XX – the beginning of XXI centuries, influence of the western music on preferences and tastes, change of style vectors of musician's creative work from pop-music to rock.Charismatic phenomenon of Andriу Kuzmenko has been characterized as a system, composed of 1) psychological and physical personal qualities, features, abilities and opportunities, 2) leader's image (appearance, non-standard behavior, special forms of communication) and elusive, mysterious element which can be called as "unusual energy, aura, strange magnetism"; 3) communicative aspects of influence (skills of communication, interaction with people, ways of influence on them, oratorical skills, charismatic leader as a destroyer of customs and creator of rituals); 4) leader's motivations (pragmatic, metaphysic, missioner motives, missions). Kuzma's mission was to bear truth in his songs. Kuzma was doing what he personally could do to change the world, he has made his creative activity an instrument; he began to speak to people in their own language, to fight with his songs and his actions for modernized Ukraine.Andriу Kuzmenko, being a creative person, opened himself as a singer, writer, show-man, actor, producer, manager. The key of this personality phenomenon lies in his integral universal personality; he was a wise philosopher, deep psychologist, sensitive to beauty of the Universe.