Manufacturing Politicians: Angela Merkel's Image in the Spanish Press during the German Federal Elections

Abstract

Ponencia presentada en The European Conference on Media, Communication & Film 2017: History, Story, Narrative, 11-12 July 2017, Brighton, United Kingdom ; Spanish public opinion shows, according to sociological surveys, a disaffection towards the Chancellor of Germany, Angela Merkel. From the influence of the media on current prevailing opinion in society, this article analyzes the opinion pieces published in the Spanish reference press: El País, El Mundo and La Vanguardia. The period surrounding the last three federal elections in the German country is taken as temporal reference point. Through the methodological technique of content analysis applied to these texts, the investigation studies what kind of valuations are transmitted about a women erected as leader of Europe, who does not have the sympathy of the citizens of so-called peripheral countries. Aspects like the media ideological influence in the image creating process are also analyzed in order to establish whether a distorted image based on a negative-aspects approach has been created or not.