ПЛАКАТНЫЙ СТИЛЬ ПОЛИТИЧЕСКОГО МЫШЛЕНИЯ: СВОЕОБРАЗИЕ И ПУТИ ФОРМИРОВАНИЯ

Open Access

Abstract

Впервые ставится проблема существования в недрах матричного политического мышления особого когнитивного стиля плакатного мышления. На основе анализа источников детской литературы, песен показано, как плакатные образы резонируют с архетипами, конструируя устойчивые схемы оценки политической реальности в ее ключевых координатах и потенциально паттерны поведения. ; A paradox of research subject emanates from the fact, that functional for its intended purpose and at the same time shortly living political poster has not only become one of the most interesting phenomenon of the native political culture, that can be proved by the presence of fundamental Russian and foreign researches diversity, but also has been a picture in political thinking formation, having turned to a peculiar style. Special notice is given to children age with its perceptivity to indoctrination influence. The article is devoted to this problem definition and deals with the sources that demonstrate image thinking having crossed the borders of the visual one. It permeated into children literature, songs etc. In this very case writers, text and music authors acted as constructors of political thinking poster style. They formed an image scheme, the place of which could be conditionally defined in coterminous layer of consciousness and unconsciousness. Resonating, poster style of political thinking itself addressed to innermost consciousness phenomena archetypes (according to C. Jung definition). In his works Carl Jung paid significant attention to visual schemes of thinking. Causing archaic interpretation scheme, this resonance contributed to the building of stable attitude to such basic phenomena as native land, hero/enemy, feat etc. As it is illustrated in the article, a poster style of political thinking is not exhausted by the brought up in USSR generation, but also appears in modern youth. It brings a research subject from metaphorical supposition to the field of currently central researches and gives a new horizon for progressive study of this problem.