Suchergebnisse

Differences in the media representation of male (M) & female (F) candidates & their implications are examined through analysis of political advertisements from the 1986 US Senate race between Linda Chavez & Barbara Mikulski & George Bush's 1988 presidential campaign. George Bush was portrayed as a roll-up-his-sleeves, loosen-his-tie, hard-working, symbolic father, & effective leader. In contrast, no such image exists in the public mind for the hard-working F leader. Presentation of image by F candidates requires careful negotiation of the F position. Chavez's advertisements defined her as a candidate accepting of the patriarchal worldview, a leader defined by a typical F position in her roles as wife, mother, & daughter. Mikulski's advertisements employed a riskier strategy of accepting M patterns of thought for success, but creating a new kind of symbolic space for Fs by conveying a sense of maternal power & willingness to challenge patriarchy. The development & acceptance of more powerful symbols for F candidates, eg, motherhood, means a greater possibility for F electoral victories & increased gender diversity in politics. 24 References. Adapted from the source document.

The purpose of this study was to explore communication strategies and styles used by female politicians in television advertising. Ads from five 1986 Senate campaigns featuring women candidates were looked at in terms of commercial format, style of language, inclusion of negative attacks, and issue appeals. Findings indicate that these female candidates focused on issues and stayed away from negative advertising in their ads. Their ads also tended to highlight their competency as political officials and their past accomplishments.

An adolescent's bedroom is an important site for the everyday work of creating identities. What the authors have come to call room culture is both a theoretical perspective and a valuable research strategy. Theoretically, it is assumed that individuals actively and creatively sample available cultural symbols, myths, and rituals as they produce their identities. For teens, the mass media are central to this process because they are a convenient source of cultural options. Over the past 5 years, the authors have pursued this line of reasoning with a series of small-scale, primarily qualitative, studies with adolescents. They have found that getting teens to talk about their bedrooms is a productive way to establish rapport, especially around sensitive issues such as sex and alcohol use, and to understand in context who each person is in relation to the larger culture.