Suchergebnisse

The effects of market liberalization and the social institutions contained within are increasingly necessary to understand. The purpose of this paper is to expand this understanding by examining neoliberal institutional variables (i.e., belief in economic growth and individual competitiveness) on pro-environmental behavior. To study this, we use two countries: one that has recently experienced high economic growth (China) and one that has recently experienced low economic growth (Japan), as a moderator variable. Further, environmental concern is proposed to mediate the moderation. The proposed conditional mediation is supported. Findings suggest that citizens with a desire for additional economic growth, in countries with large historical growth, have high environmental concern. Further, citizens with high individual competitiveness, in low historical growth countries, have low environmental concern. However, citizens with high environmental concern have high environmental intentions, regardless of current country growth. Implications for management and sustainability are then given.

The chapters in this volume are selected from the best papers presented at the 10th Annual consumer culture theory conference held at the University of Arkansas, USA in June 2015. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.