Virtual vs. human influencer: Effects on users' perceptions and brand outcomes
In: Technology in society: an international journal, Band 77, S. 102488
ISSN: 1879-3274
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In: Technology in society: an international journal, Band 77, S. 102488
ISSN: 1879-3274
In: Creativity studies, Band 16, Heft 2, S. 465-478
ISSN: 2345-0487
Interpersonal trust relies on positive expectations about other people. Social psychology distinguishes ingroup (individuals share social identity, e.g., family) from outgroup trust (individuals do not share social identity, e.g., strangers). We conducted an experimental study to test if divergent thinking, which relies on an inclusive processing mode, differently affected ingroup and outgroup trust during the lockdown due to the COVID-19 pandemic. A sample of 114 healthy college students, with no prior or current COVID-19 infection (mean age = 23.66, sd = 2.53, 89% women) was recruited. Interpersonal trust was measured by three ingroup and three outgroup trust items. Divergent thinking was measured by the alternative uses task, which asked to find alternative uses for common objects. Divergent thinking was scored by two independent raters in terms of fluency and quality of ideas. To control for generalized anxiety and mood states, the generalized anxiety disorder scale and the Positive and Negative Affect Schedule were administered, respectively. To control for the inclusiveness of divergent thinking performance, the alternative uses task was administered using three types of instructions. Thus, the sample was divided in three groups of 38 participants according to the divergent thinking task instructions: "be-fluent: find as many different uses for the objects", "be-creative: find creative uses for the objects", and "be fluent and creative: find as many different and creative uses of the objects". The hierarchical regression analyses showed that the quality, but not the quantity of divergent thinking positively predicted only outgroup trust, whereas the mood positively predicted ingroup trust. Divergent thinking task instructions did not affect interpersonal trust. Thus, in the context of the COVID-19 pandemic, the quality of divergent thinking supports only outgroup trust based on the inclusive processing mode, meaning that people showing high ability to produce uncommon, remote and clever ideas are more inclusive and by consequence more prone to trust strangers. Limitations and implications are discussed.
On January 30th 2020, the World Health Organization (WHO) declared the COVID-19 pandemic a Public Health Emergency of International Concern (PHEIC). Italy has been one of the most affected countries in the world. To contain further spread of the virus, the Italian government has imposed an unprecedented long-period lockdown for the entire country. This dramatic scenario may have caused a strong psychological distress, with potential negative long-term mental health consequences. The aim of the present study is to report the prevalence of high psychological distress due to the COVID-19 pandemic on the general population, especially considering that this aspect is consistently associated with PTSD symptoms. Furthermore, the present study aims to identify the risk factors for high PTSD symptoms, including individual differences and subjective perception of both economic and psychological aspects. We administered an online survey to 1253 participants during the peak period of the contagion in Italy. A logistic regression on the Impact of Event Scale – Revised (IES-R) scores was used to test the risk factors that predict the possibility to develop PTSD symptoms due to the COVID-19 pandemic. Gender (female), lower perceived economic stability, higher neuroticism, and fear and consequences of contagion were predictors of high PTSD symptomatology. The results, highlighted in the present study, extend our understanding of the COVID-19 pandemic's impact on the population's mental health, by identifying individuals at high-risk of developing PTSD. This may help with the implementation of specific protocols to prevent the possibility of developing symptoms of PTSD in target populations.
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