The Colombian football team's performance in the 2014 World Cup has allowed President Santos to use football in his national unity project. The selección is a rare unifying symbol in Colombia and politicians have previously sought to use football in the construction of a national political project. This article explores why, on this occasion, football has proved a more effective tool than when it was employed by Presidents Gaviria (in 1993–1994) and Pastrana (in 2001). As well as analysing how Santos has appropriated football figures and discourses, consideration will be given to how the selección has become a contested symbol involving other political actors.
This research focuses on the analysis of social impacts related to the 2014 FIFA World Cup in Brazil, an emerging country, specifically in four host cities : Manaus, Recife, Rio de Janeiro and Belo Horizonte. This approach, based on the principles of qualitative research, seeks to understand the decision process of event organizers – on local and international levels – and the implementation of public policies targeting disadvantaged social groups in the country. This research aims to analyze both the level of consideration given to social issues by the event's organizing committee; as well as the role played by the host cities' residents in the reception of visitors.The corpus brings together 63 interviews [50 actors interviewed], 48 observation grids, 87 photographs and published documents [official records, newspapers articles, official websites, business reports]. Field research was carried out between 2013 and 2015 in order to observe the preparation of the event and the medium-term impacts.By analysing public policies, the research showed a lack of dialogue between the organizers and the local population, especially the deprived social groups, regarding the decision process and the real legacies in the short and medium terms. In general, officials have highlighted the tangibles aspects – urban projects and new arenas – at the expense of major social and sporting changes. Conversely, local residents have played a crucial role in the success of the 2014 World Cup through their visitor reception and unique way of celebrating football. Furthermore, given the events that occurred in 2013 and 2014, a new opposition movement against mega sport events was established - challenging the economic aspects highlighted by the organizing institutions. ; Cette étude porte sur l'analyse des impacts sociaux de la Coupe du monde de football FIFA 2014 au Brésil, pays émergent, spécifiquement dans quatre villes d'accueil : Manaus, Recife, Rio de Janeiro et Belo Horizonte. La démarche, s'appuyant sur les principes de la ...
This research focuses on the analysis of social impacts related to the 2014 FIFA World Cup in Brazil, an emerging country, specifically in four host cities : Manaus, Recife, Rio de Janeiro and Belo Horizonte. This approach, based on the principles of qualitative research, seeks to understand the decision process of event organizers – on local and international levels – and the implementation of public policies targeting disadvantaged social groups in the country. This research aims to analyze both the level of consideration given to social issues by the event's organizing committee; as well as the role played by the host cities' residents in the reception of visitors.The corpus brings together 63 interviews [50 actors interviewed], 48 observation grids, 87 photographs and published documents [official records, newspapers articles, official websites, business reports]. Field research was carried out between 2013 and 2015 in order to observe the preparation of the event and the medium-term impacts.By analysing public policies, the research showed a lack of dialogue between the organizers and the local population, especially the deprived social groups, regarding the decision process and the real legacies in the short and medium terms. In general, officials have highlighted the tangibles aspects – urban projects and new arenas – at the expense of major social and sporting changes. Conversely, local residents have played a crucial role in the success of the 2014 World Cup through their visitor reception and unique way of celebrating football. Furthermore, given the events that occurred in 2013 and 2014, a new opposition movement against mega sport events was established - challenging the economic aspects highlighted by the organizing institutions. ; Cette étude porte sur l'analyse des impacts sociaux de la Coupe du monde de football FIFA 2014 au Brésil, pays émergent, spécifiquement dans quatre villes d'accueil : Manaus, Recife, Rio de Janeiro et Belo Horizonte. La démarche, s'appuyant sur les principes de la ...
This research focuses on the analysis of social impacts related to the 2014 FIFA World Cup in Brazil, an emerging country, specifically in four host cities : Manaus, Recife, Rio de Janeiro and Belo Horizonte. This approach, based on the principles of qualitative research, seeks to understand the decision process of event organizers – on local and international levels – and the implementation of public policies targeting disadvantaged social groups in the country. This research aims to analyze both the level of consideration given to social issues by the event's organizing committee; as well as the role played by the host cities' residents in the reception of visitors.The corpus brings together 63 interviews [50 actors interviewed], 48 observation grids, 87 photographs and published documents [official records, newspapers articles, official websites, business reports]. Field research was carried out between 2013 and 2015 in order to observe the preparation of the event and the medium-term impacts.By analysing public policies, the research showed a lack of dialogue between the organizers and the local population, especially the deprived social groups, regarding the decision process and the real legacies in the short and medium terms. In general, officials have highlighted the tangibles aspects – urban projects and new arenas – at the expense of major social and sporting changes. Conversely, local residents have played a crucial role in the success of the 2014 World Cup through their visitor reception and unique way of celebrating football. Furthermore, given the events that occurred in 2013 and 2014, a new opposition movement against mega sport events was established - challenging the economic aspects highlighted by the organizing institutions. ; Cette étude porte sur l'analyse des impacts sociaux de la Coupe du monde de football FIFA 2014 au Brésil, pays émergent, spécifiquement dans quatre villes d'accueil : Manaus, Recife, Rio de Janeiro et Belo Horizonte. La démarche, s'appuyant sur les principes de la recherche qualitative, cherche à comprendre les processus de décision des organisateurs de l'événement – tant au niveau national que local – et la mise en place des politiques publiques liées aux groupes sociaux défavorisés du pays. Il s'agit d'analyser à la fois l'importance donnée par les responsables aux questions socio-économiques et le rôle joué par les habitants dans l'accueil de l'événement.Le corpus rassemble 63 entretiens [50 acteurs interviewés], 48 séquences d'observation, 87 photographies et des documents publiés [dossiers officiels, articles de journaux, sites officiels, rapports administratifs]. La recherche de terrain a été réalisée entre les années 2013 et 2015 de sorte à observer la préparation de l'événement et les impacts à moyen terme.En analysant les politiques publiques adoptées, la recherche a montré un manque de dialogue entre les organisateurs et la population locale, notamment les groupes sociaux défavorisés, en ce qui concerne les processus de décision et les héritages réels à court et à moyen termes. En général, les responsables ont mis en valeur les aspects tangibles – travaux urbains et nouvelles arènes – au détriment des changements socio-sportifs majeurs. En revanche, les habitants locaux ont joué un rôle crucial dans la réussite de la Coupe du monde au travers de leur accueil des visiteurs et de leur manière singulière de fêter le football. En outre, compte tenu des manifestations survenues en 2013 et 2014, un nouveau mouvement d'opposition aux grands événements sportifs a vu le jour mettant à l'épreuve les aspects économiques soulignés par les institutions organisatrices.
The opening game of the 20th FIFAWorld Cup in Brazil will kick off in São Paulo on 12 June. Two years later, Brazil will again be under public scrutiny around the world when Rio de Janeiro hosts the XXXI Summer Olympics. These events are giving Brazil the chance to present itself to the world as a powerful, safe and modern country. But in the run-up to the World Cup, massive protests against the country's political leaders have erupted among large parts of the population. Even though few countries are as sport- and especially football-mad as Brazil, many Brazilians view the World Cup as a symbol of corruption and mismanagement. Some stadiums are still not finished a few weeks before the start of the World Cup, and massive security concerns prevail. Things are not going all that smoothly for the host country in economic terms either. Given the difficult situation at present, Brazil's chances of winning the World Cup are certainly much greater than of it being able to catch up with the world's leading economies any time soon. ; Am 12. Juni beginnt mit dem Eröffnungsspiel in São Paulo die 20. FIFA Fußball-Weltmeisterschaft in Brasilien. Zwei Jahre später steht Brasilien erneut im Fokus der Weltöffentlichkeit, wenn Rio de Janeiro Gastgeber der XXXI. Olympischen Sommerspiele sein wird. Brasilien hat damit die Chance, sich der Welt als leistungsstarkes, sicheres und modernes Land zu präsentieren. Doch im Vorfeld der WM ist es in weiten Teilen der Bevölkerung zu massiven Protesten gegen die politische Führung des Landes gekommen. Obwohl kaum ein Land so sport- und insbesondere fußballbegeistert ist wie Brasilien, sehen viele Brasilianer in der WM ein Symbol für Korruption und Misswirtschaft. Wenige Wochen vor Beginn der WM sind einige Stadien immer noch nicht fertig gestellt, und es gibt massive Sicherheitsbedenken. Auch wirtschaftlich läuft im Gastgeberland momentan nicht alles rund. Angesichts der aktuell schwierigen Situation stehen Brasiliens Chancen auf den Gewinn des WM-Titels wohl deutlich besser, als sich schon bald wirtschaftlich unter den führenden Volkswirtschaften etablieren zu können.
309 World Cup 2014: Macromarketing Views from Croatia Bruno Grbac, University of Rijeka, Croatia Clifford Shultz, Loyola University Chicago, USA This extended abstract is an abriged version of a longer document articulating a study on the effects of the FIFA World Cup, an organizationally, financially, economically and politically demanding quadrennial sporting spectacle that affects billions of global citizens. This reality raises questions about the effects of the World Cup on the marketing system of the host country and the participating countries, as well as institutions and people in them. As a step toward sharing insights the authors analyzed secondary data and conducted field research to assess retail, catering, banking, advertising, fan zones, betting establishments, and consumer behavior in three of the largest cites in Croatia, a country that has seen considerable success in recent FIFA tournaments, including the World Cup. Findings revealed a number of positive changes in the political, economic, social, technological, corporate and consumer spheres. It was concluded that the organization of the World Cup contributed to geo-political harmony, manifested in the strengthening of unity among states competing in sport instead of economic and armed conflicts. On the other hand, a certain process of trivialization in culture is observed, where one branch of sport and its protagonists 'touch the stars' and become national heroes and symbols of success while the real creators and bearers of new values, such as entrepreneurs, managers, scientists and artists remain comparatively neglected. Given the impact on the global marketing system, football/soccer is considerably more than a game, and must be administered, studied and interpreted accordingly.
To contribute to analysis of the interplay between sport and politics, this study examines Jewish-Israeli attitudes towards the Iranian football team during the 2014 World Cup tournament. A survey amongst a representative sample of the Jewish-Israeli population reveals that the Iranian team was the least favored team to win the games but, at the same time, young and secular respondents were more likely than other groups to believe that the Iranian team is not controlled by their government. An analysis of Israeli sportscasters' comments during Iran's games reveals that the sportscasters regularly referred to the Iranian team as representatives of a terror state. In contrast, an analysis of online mentions of the Iranian team reveals that many of the comments were positive and empathized with Iranian soccer fans. The findings strengthen the notion that sport and politics are fused, but also illuminate that the World Cup games promoted realms, albeit peripheral, of less dichotomist stereotyping.
FIFA has been organizing a series of Anti-Racist activities all over the world since the 2002. FIFA brought some regulations against the ever rising racist actions for the last 25 years by primarily working with EU. Cooperations among Non-governmental organizations was developed and a joint declaration with FARE was announced in 2003 and 2006. In 2006, UEFA and FARE announced and enforced the Ten Point Plan. EU, published its White Paper on Sport in 2007. The report includes new path of sport as well as consisting measures and advices against racism. Prior to the 2018 World Cup, Russia took measures against racism with the lead of Robert Ustian and by working in cooperation with UEFA and FARE. It was effective on Russian football fans hospitality. The study investigates the social reflections of racism on national and international media in 2018 World Football Cup. The study covers media broadcast durations of May-July 2018. The racist discourses and behaviors towards the Turkish origin football players Jimmy Durmaz from Sweden, Mesut Özil and İlkay Gündoğan from Germany was studies. In terms of literature, the avowedly racist statements and interviews aiming the Turkish origin football players made by not only from the fans from those countries but also from politicians, federation managers and media interpreters was evaluated as surprising. The opposite attitude of Sweden in ministry level was noted meanwhile no institutional oppose from Germany was observed. The mistake of disbanding the commission of fighting against racism by means of completing its mission is obvious in the light of current racist events. The racism shown in 2018 Russia World Football Cup is the tangible indicator of racism all over the world. Inefficiency of the institutional precautions is clear and the mandatory need for new functional measures and sanctions starting from education curriculums is explicit.
The environment has been studied to have a central role in positively peaceful and sustainable development. Thus, it is important to learn more about the alternative contexts where different actors are shaping the global environmental governance process. My research is mapping these alternative contexts and actors by examining how the global corporation family of the world football federation, FIFA, participated in the environmental framing process in the context of the biggest and the most global popular sports event of the world, the football World Cup. More precisely, the context is the latest World Cup-project in Brazil, between years 2007-2014. As the visual material is a very powerful tool in different framing processes, the focus in this research has been on the visual publications of FIFA. To be more precise, I have analyzed the environment-related photographs published by FIFA in their official website, fifa.com. These photographs have been analyzed with the methods of social semiotics, and by using the contemporary historical approach with a careful source critique and deep understanding of the time period and locational context. Content analysis helped to categorize my findings. I discovered that the visual image of the environmental sustainability campaign of FIFA was not as environmentally responsible as it looks at a first glance. It seems that FIFA selected environmental topics that were easy to make look good, and which were able to receive a lot of media attention. This makes sense from a neo-liberal, business-oriented perspective, but if the football federation wants to participate in a positively peaceful environmental development, it should not only be focusing on topics that are easy to make look good in the most visible scenes of the World Cup. Environment should be gaining more from the popularity of the World Cup, and not vice-versa. Generally, this means that the value of popular sports in relation to the environmental development would also be recognized more seriously on the academic level. It would mean that the mega-level sports events, which receive a huge international attention, are thought more as scenes for the global environmental governance. In these scenes corporations and organizations are competing to get their share of the massive international publicity and thus, their share of the possibility to affect the current structures of the global governance.
