TY  - JOUR
TI  - The Press and the Pollster
AU  - Cantril, Albert H
PY  - 1976
LA  - eng
KW  - Public opinion
KW  - Press, The
KW  - Poll
KW  - Polls
KW  - United States
KW  - US
AB  - The polling of PO has taken firm hold in our political process. It is seductive in its seeming ability to capture elusive & complex public attitudes in a few percentages. Yet, the results of polls can osbcure, as well as clarify, the mood of the populace. Most of the visible polling activity is an extension of journalism. At the same time, however, polling has its intellectual roots in social science; tension is inherent in the relationship. The press has certain requirements which has consequences for the kind of polling that is undertaken. Growing sophistication, however, is being manifest by the press, which is the best omen for a more felicitous relationship between polling & the mass media. Modified HA.
T2  - The annals of the American Academy of Political and Social Science
VL  - 427
SN  - 0002-7162
SP  - 45-52
UR  - https://www.pollux-fid.de/r/sw-bea57beeb47ddce6
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -