TY  - JOUR
TI  - Understanding the Effect of Brand Association, Brand Importance and Brand Familiarity on Attitude Towards CrM Advertisements
AU  - Inbaraj, Daniel
AU  - Kasilingam, Dharun
AU  - Stephen, Gladys
PY  - 2022
KW  - Cause related Marketing
KW  - Brand Association
KW  - Brand Familiarity
KW  - Brand Importance
KW  - Attitude Towards Brand
KW  - Attitude Towards Advertisements
UR  - https://ssrn.com/abstract=4401053
UR  - https://www.pollux-fid.de/r/ssrn-4401053
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -