TY  - JOUR
TI  - Digitizing High-Touch Interactions: The Divided Efficacy in Personal Selling
AU  - Rahman, Mohammad Saifur
AU  - Reeder, III, James C.
PY  - 2022
KW  - Digitization
KW  - Digital Divide
KW  - Personal Selling
KW  - Detailing
KW  - Causal Inference
KW  - Machine Learning
KW  - Quasi-experiment
UR  - https://ssrn.com/abstract=4197485
DO  - 10.2139/ssrn.4197485
UR  - https://www.pollux-fid.de/r/ssrn-4197485
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -