TY  - JOUR
TI  - Misleading Heuristics for Moderated Multiple Regression Models
AU  - Irwin, Julie R.
AU  - McClelland, Gary
PY  - 2009
KW  - data analysis
KW  - multiple regression
KW  - anova
KW  - methodology
KW  - interactions models
UR  - https://ssrn.com/abstract=1340127
T2  - Journal of Marketing Research
VL  - 38
SP  - 100-109
UR  - https://www.pollux-fid.de/r/ssrn-1340127
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -