TY  - BOOK
TI  - Market Response Models: Econometric and Time Series Analysis
AU  - Hanssens, Dominique M.
AU  - Parsons, Leonard J.
AU  - Schultz, Randall L.
PY  - 2002
PB  - Kluwer Academic Publishers
LA  - eng
KW  - Marketing
KW  - Economics
KW  - Marketingmodell
KW  - Zeitreihenanalyse
KW  - Ökonometrisches Modell
KW  - OBV
UR  - http://site.ebrary.com/lib/academiccompletetitles/home.action
UR  - http://dx.doi.org/10.1007/b109775
UR  - http://site.ebrary.com/lib/alltitles/docDetail.action?docID=10053331
SN  - 9780306475948
T2  - International Series in Quantitative Marketing 12
UR  - https://www.pollux-fid.de/r/kxp-52495948X
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -