TY  - BOOK
TI  - FBO management: operating, marketing, and managing as a fixed-base operator
AU  - Prather, C. Daniel
PY  - 2022
PB  - Aviation Supplies & Academics, Inc.
LA  - eng
KW  - Management
KW  - Marketing
KW  - Textbooks
KW  - DA-3
KW  - DE-206
AB  - "This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers' learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more"--
SN  - 1644252295
SN  - 9781644252291
SN  - 9781644252314
SN  - 9781644252321
SN  - 9781644252307
UR  - https://www.pollux-fid.de/r/kxp-1847146384
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -