Vanity Fairs: Another View of the Economy of Attention

Intro -- Preface -- Acknowledgements -- Contents -- Introduction -- Retrospect: How Economic Theory Made Contact with the Heteronomous Subject of Attention -- General Economy Rather than Orthodox Economics? -- Dealing with the Conscious Nature of Attention -- Itinerary of the Exploration -- References -- I Competition in the Service of Self-esteem -- The Economy of Self-esteem -- Tricks of Creative Accounting in the Economy of Self-esteem -- The Upward Bias of the Valuation of Attention Income -- References -- II The Emergence of Canons -- Classics Emerge by Way of Career -- An Objectification of the Judgment of Taste? -- The Market Called Discourse -- Changing Rankings Within the Stable Membership Directory of the Catalogue -- References -- III Scientific Communication: A Vanity Fair? -- Thought Economy -- The Emergence of Scientific Communication -- The Measurement of Scientific Information -- The Limited Gauging Performance of the Citation Count -- The Upward Bias in Scientific Communication -- References -- IV The Economy of Attention in the Age of Neoliberalism -- The Neoliberal Agenda -- Creatures of Deregulation: New Media and Financial Industries -- Material and Mental Second-Order Capitalism -- The Real Bases of Second-Order Capitalisms -- The Last Contingent of the Anti-commercialism Movement -- References -- V Deconstruction and the Fusion of Culture and Commerce -- From Avant-Garde to Deconstruction -- Motives of Production and Origins of Applause -- The Functionalism of Conspicuity -- The Alienating Reduction of Attention to a Measurable Quantity -- Vanity's Inherent Contribution to Commercialization -- The Constitutional Frailty of Mental Capitalism -- References -- VI Social Media and the Ecology of Emotion -- The Most Innovative Drug Market -- The Synergetic Potential of Vanity and Resentment.