Multifaceted explorations of consumer culture and its impact on individuals and society

In: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Abstract

"This book explores a number of perspectives on how consumer culture affects individuals. It provides a tool to promote serious study of the origins and effects of consumer culture on individuals and on society, providing a platform to explore interpersonal interactions and to explore associated ethical issues, including ethics in marketing"--