TY  - BOOK
TI  - The alignment factor: leveraging the power of total stakeholder support
AU  - Riel, C. B. M. van
PY  - 2012
PB  - Routledge
LA  - eng
KW  - Business communication
KW  - Corporations
KW  - Communication dans l'entreprise
KW  - Sociétés
KW  - BUSINESS & ECONOMICS
KW  - Communication systems
KW  - Public relations
KW  - Systèmes de communication
KW  - Relations publiques
KW  - Business Communication
AB  - The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professiona.
SP  - xviii, 238
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=451219
SN  - 9781136445477
SN  - 1136445471
SN  - 0203124537
SN  - 9780203124536
SN  - 0415690749
SN  - 9780415690744
SN  - 0415690757
SN  - 9780415690751
SN  - 1136445420
SN  - 1136445463
DO  - 10.4324/9780203124536
UR  - https://www.pollux-fid.de/r/ebsco-451219
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -