A Self-Righteous, Not a Virtuous, Circle: Proposing a New Framework for Studying Media Effects on Knowledge and Political Participation in a Social Media Environment

In: Social media + society, Band 10, Heft 2

Abstract

To explain the participatory effects of news exposure, communication scholars have long relied upon the "virtuous circle" framework of media use and civic participation. That is, news consumption makes people more knowledgeable, and trustful toward institutions and political processes, making them active and responsible citizens, which then leads them to engage in various political activities. In a social media environment, however, the applicability of the "virtuous circle" is increasingly dubious. A mounting body of empirical research indicates that news consumption via social media does not necessarily yield actual information gains. Instead, it often fosters a false perception of being well-informed and politically competent, thereby stimulating political engagement. Furthermore, selective information consumption and interaction within like-minded networks on social media frequently exacerbate animosity toward opposing political factions, which can serve as a catalyst for political involvement. In light of these findings, we propose replacing the "virtuous circle" framework for a "self-righteous" one. In this new model, social media news users develop a heightened sense of confidence in their knowledge, regardless of its accuracy, and consequently become more inclined to engage in politics by reinforcing the perception that the opposing side is inherently wrong and that achieving victory is imperative.