TY - JOUR TI - LOCAL/GLOBAL FLOWS AND ALTERED PRODUCTION PRACTICES: Narrative Constructions at the 1995 Canada Cup of Soccer AU - Silk, Michael PY - 1999 PB - SAGE Publications LA - eng AB - This article argues that empirical considerations of production processes have been largely neglected in discussions of the global/local flows associated with telecasting mass-mediated sport. An ethnographically oriented analysis of the labor processes involved in televising the 1995 Canada Cup of Soccer (CCS) was conducted in order to establish the contexts, pressures, and discourses that operate at the level of production. The article focuses on how conditions created by global capitalism altered the labor processes involved in the production of the event. As a result, the crew's interpretations of the CCS operated both within and through a consumer-oriented global logic. UR - https://doi.org/10.1177/101269099034002002 DO - 10.1177/101269099034002002 T2 - International review for the sociology of sport: irss ; a quarterly edited on behalf of the International Sociology of Sport Association (ISSA) VL - 34 IS - 2 SN - 1461-7218 SN - 0074-7769 SN - 1012-6902 SP - 113-123 UR - https://www.pollux-fid.de/r/cr-10.1177/101269099034002002 H1 - Pollux (Fachinformationsdienst Politikwissenschaft) ER -