Topic Avoidance, Goal Understanding, and Relational Perceptions: Experimental Evidence

In: Communication research, Band 46, Heft 6, S. 735-756

Abstract

Much research demonstrates an inverse correlation between topic avoidance (or aspects of avoidance) and relational perceptions, such as satisfaction. These data are almost always correlational, which does not afford causal conclusions despite statistical techniques that simulate causality. We present experimental data (using a scenario method) that examine two constructs involved in topic avoidance—avoided topics and inferred goals that precipitate topic avoidance—and their effects on the relational perceptions of satisfaction, hurt, and distance in the context of friendship. Both topics and inferred goals led to changes in perceptions of the friendship. Specifically, participants who inferred that their friend avoided a topic for self-protection goals reported lower levels of satisfaction and higher levels of hurt and distance than those who inferred relationship-protection goals. This difference was especially true for the relationship-issue topic.