TY  - GEN
TI  - Web 2.0 Technologies and Banking Management: the Portuguese context
AU  - Malheiro, Maria Alexandra
AU  - Costa, Maria Alice
AU  - Sousa, Bruno Barbosa
PY  - 2020
PB  - Journal of Internet Social Networking & Virtual Communities
LA  - eng
KW  - Social Networks
KW  - Banking
KW  - Social Media
KW  - Technologies
AB  - The present research intends to analyze the maturity of the use of Web 2.0 technologies in the Portuguese bank sector, trying to determine which one of these institutions is more present in social networks and best practices. Technological change is the major cause of most of the changes that have taken place worldwide, from cultural, social, political, economic, personal and even psychological changes. It was determined as a general objective: to identify what is the information that different institutions put in the most popular social networks (i.e. Facebook, LinkedIn and twitter). In order to integrate research in the field of study, the several interactions of the institution and the clients in the Web 2.0 were regularly analyzed; in this case, the Facebook official page of the institution and the aggregated pages of the same social network that can assume the same role of direct contact between the institutional image and the clients and users.
UR  - http://hdl.handle.net/11110/1917
UR  - https://www.pollux-fid.de/r/base-ftipca:oai:ciencipca.ipca.pt:11110/1917
H1  - Pollux (Fachinformationsdienst Politikwissenschaft)
ER  -