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The human right to health is one of the significant social human rights. The aim of the article is to disclose the meaning of this concept in the context of social human rights and the policy of rural development. There are three objectives of this article: 1) to explain the complexity and discrepancy of the content of the concept of human right to health, 2) to compare health indicators between rural and urban population and 3) to reveal how socioeconomic status and the level of education influence health indicators and possibility to realize the right to health. Methods: we use comparative analysis and generation of scientific literature, examination of national and international documents, analysis of data of statistical and sociological researches. Results. Radical changes made during the transitional period in Lithuania have had effect on the entire society, including the health care system. In the years 1991-1992 two goals of the health system reform were proclaimed: the active policy of public health, which had to involve people into health care decision-making, as well as people' s accessibility to health services. However, the right to health care does not quarantee health for everyone. Human health depends on different determinants: natural abilities and genetics, life style, voluntary health risk, etc. Therefore, health could not be only a function of the state: each of us is responsible for our health. One of the most important health indicators is life expectancy. In the year 2008 when compared with the data of the year 2000, rural male life expectancy was shortened from 64.5 to 64 years and urban - from 68 to 675 years of age; female life expectancy became longer from 78.3 years of age in 2000 to 78.6 in 2008. There is great difference between rural and urban mortality, and also between male and female population in the rural areas. [.].

The human right to health is one of the significant social human rights. The aim of the article is to disclose the meaning of this concept in the context of social human rights and the policy of rural development. There are three objectives of this article: 1) to explain the complexity and discrepancy of the content of the concept of human right to health, 2) to compare health indicators between rural and urban population and 3) to reveal how socioeconomic status and the level of education influence health indicators and possibility to realize the right to health. Methods: we use comparative analysis and generation of scientific literature, examination of national and international documents, analysis of data of statistical and sociological researches. Results. Radical changes made during the transitional period in Lithuania have had effect on the entire society, including the health care system. In the years 1991-1992 two goals of the health system reform were proclaimed: the active policy of public health, which had to involve people into health care decision-making, as well as people' s accessibility to health services. However, the right to health care does not quarantee health for everyone. Human health depends on different determinants: natural abilities and genetics, life style, voluntary health risk, etc. Therefore, health could not be only a function of the state: each of us is responsible for our health. One of the most important health indicators is life expectancy. In the year 2008 when compared with the data of the year 2000, rural male life expectancy was shortened from 64.5 to 64 years and urban - from 68 to 675 years of age; female life expectancy became longer from 78.3 years of age in 2000 to 78.6 in 2008. There is great difference between rural and urban mortality, and also between male and female population in the rural areas. [.].

The rapid growth of the numbers of unaffiliated voters and the internet users caused politicians' interest in these audiences and the start of their activities in these communication channels by establishing more personalized relationships with voters. This paper aims to analyze the communication of main parties and their candidates in social media channel "Facebook" and in popular Lithuanian internet news media portals, such as delfi.lt, lrytas.lt and others before the Parliamentary elections in 2012 and the forthcoming 2016 Parliamentary elections. Both quantitative and qualitative aspects of campaign coverage in the media portals and Facebook are analysed. The paper addresses the following questions: How important are factors such as new party emergence, parallel referendum campaign, and activity of using social media for the final result of elections? How active were the politicians in the Facebook? What content dominated their profiles? How much personalized were their messages? What strategies were used for communication? Did the politicians aim at mobilizing or at persuasion the voters? Involvement of citizens, voters' turnout and political results are linked with campaign arguments and the value normative environment. We conclude by providing the discussion on the noticed tendencies and possible improvements in the communication of candidates for the future.

Elections to the EP held in Lithuania 2004, 2009, 2014 are analysed with special attention to the latter ones. Content analysis of party programs and of news media portal texts was carried out combining with individual level data. Positions of interest groups were taken into account as well. Meeting criteria of "second order" elections are discussed.