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"This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers."

Through its detailed analysis of three recent books on food, this article offers an overview of the rapidly growing field of food studies. It notes the field's promise for increasing the depth and broadening the reach of historical research. It argues that food represents a particularly important vehicle for comprehending changes in world history. Food intimately relates to every aspect of human life and existence, and as cuisines and individual foodstuffs it constantly crosses physical and cultural boundaries. Its broad appeal, however, also increases the difficulty for studies of food to become a coherent field of intellectual inquiry.